Finally a long asked for feature is available: time stamped eye tracking data that can be used for heat maps and other static image eye tracking analysis. Heat maps are a useful way to visualize data for websites and design as they can reveal the amount of attention a user pays to an individual element of the design and can help reveal issues.

A casual search on google images for "eye tracking heat maps" reveals all sorts of interesting information regarding this technique. 

For example: this image shows the effect of where the model looks in an advertisement. Notice how much more attention is paid to the product on the left image.