Using the smartphone's scan capability, GreenDot connects with an Environmental Impact assessment database and through a proprietary algorithm, calculates the environmental score (EI) for a consumer product's packaging, right at the point of purchase.
In addition, it connects the shopper to a series of comparable, alternative products with better scores; as well as a plethora of reuse ideas in its community of users.
As shoppers encounter products not featured in the database, they are invited to submit them for assessment, crowd-sourcing the app's increase in capability.
It is an intuitive, easy-to-use app intentguide purchase decisions toward a sustainable planet.