Visuino a codeless graphical development environment for Arduino and compatible controllers
Easy to use, low cost IoT kit, specifically selected for beginners:
https://www.makerfabs.com/index.php?route=product/product&product_id=311
Quick introduction to Arduino programming using Visuino and the IoT kit:
I don't think those kind of kits are the best way to begin in electronics... Maybe some modules with a prototyping board is enough, the time to explore the domain. But before using more complex modules for project it might be a good idea to initiate the hobbyists to datasheets, equations, draw/read circuits etc... It's only my opinion, I think those kits are too much commercials, it's a money factory for the manufacturers (because it's often expensive).