So Last night I brought my new SUR40 home and started to install the factory image. Samsung gave me the image in a WIM format, some bat and txt files, imagex, a winpe disk creator and a PDF instruction booklet.

I built the WinPE usb disk and since it was too small, transferred the necessary files to an external HDD.

On boot, I used diskpart and list volumes to determine the allocated drive letter of the external HDD.

Then I navigated to the folder and kicked off the bat file which starts the deployment. Thoughtfully, Samsung automated the whole process which results in a sysprep window allowing me to fully restore the out of the box experience.

About an hr later, I had a factory imaged SUR40 with the full touch functionality restored.