Originally I price the board at $60 after I had initial quotes for assembly and while trying to source the parts. There were alot of unknowns and the price apparently wasn't aggressive enough.

Now with some of the unknowns answered and additional details such as assembly negotiated down, I'm able to hit a much more attractive price @ $40. I'm not a business development guy or a marketer. I'm an engineer. I'm learning.

Never stop learning...