I wasn't planning to enter the contest. However that changed when I stumbled across a cheap STM32 almost-clone chip on LCSC. I had started by looking at clones of STM32 chips for another project and I came across a company called Flashchip. LCSC was selling a FCM32F103 series of chips which clearly were copies of the venerable STM32F103. But interestingly, the Flashchip website no longer listed this chip. I wondered if lawyers had been involved. What they had were some chips that didn't quite match ST's numbering system but had similar features (take that, ST lawyers...). In particular I found the FCM32F096KCU6 that has some intriguing attributes. Specifically it has a USB interface and it can run directly on 5V. Whoa - one could build a single-chip USB doo-hickey with no need for other parts like a 3.3V LDO.
That's when I thought mmm... maybe I could design an interesting business card around this and rise to the glory that is a Digi-Key gift card. That is if I could figure out how to program it (of course - in reality - I quick-fingered in an order for 11 parts before I really thought about the issues I'd run into later).
What to run on it was the next question. The hacks necessary to program it weren't yet on the radar.