This stage is often the most difficult, here we sketched out on paper ideas we have related to the area of focus, we don’t particularly limit ourselves with an ideas feasibility at this stage, the aim is to think outside the box, use knowledge gained from the research stage and draw out all the ideas we have.

For us personally, a lot of time is invested here, it is not uncommon for either of use to spend up to and beyond 8 hours straight just sketching, coming up with an idea and drawing it in dozens of different forms and styles. To make the long haul of drawing easier and more enjoyable we often listen to music through headphones. We draw ideas mostly in pen, the reason for this is because pen cannot be rubbed out like pencil, this stops us from falling into the trap of wasting time rubbing out lines over and over in order to get the shape or sketch of a rough idea perfect, sketches at this stage are often crude and rough, if not often messy. This is ok though as dozens of ideas will be generated but only one will be picked to be further refined into a final product.