This is a Micro USB plug, which plugs in between the power supply and the Raspberry Pi. Pressing the button sends a signal to the Pi to start shutting down safely. When the Pi has finished shutting down, the power is turned off.
Screw terminals allow you to use your own momentary or regular button. Another pair of screw terminals let you supply other peripherals with power that is cut at the same time as the Raspberry Pi. You need to run two wires from the board to the Pi - one for the shutdown signal, and one from Tx to sense when the Pi has shut down. There are also two jumpered pins where you can measure the current draw of the Pi.
I received the PCBs and assembled the first board.
The good part is that the parts of the basic circuit that I've tested seem to work as planned.
The bad part is that the USB Micro B male plug thatI'm using had no mechanical connection to the board. It's just attached two five small pads. It is probably made to be molded in a plug. I could 3D print an enclosure to hold it.
Fortunately I designed extra connections to power out, so the next step will be to cut a micro B cable and solder it to the board.
The ugly is that two footprints didn't match the components, so I had to do some ugly patching, but it worked out.